Big Cat Insight - searching for your brand
- Say hello… before they say goodbye! Prior knowledge matters in search. People consider very few brands when shopping online. Strong bias before a customer begins their online shopping journey improves a brand’s odds of being considered before purchase by 14x. For example a brand could make their paid search activity waaay more efficient with a TV-led campaign to build brand awareness.
- Mix it up people! More than half of paid search's impact goes towards offline sales. New research has demonstrated the benefit of a mixed online and offline selling presence. Sometimes the ‘traditional’ ways are still the best!
- And did you know... HALF of online consumers use voice or visual search?!