Big cat goes global with Grenade

September saw us go global with famous fitness nutrition brand, Grenade. Our Canadian resident Carrie absolutely smashed this project out of the park, working tirelessly across the pond to get this event nailed down and ensure it was a success.

The campaign ‘Fuel Your Summer’ involved an exclusive fitness influencer event in one of Toronto’s top gyms, through guerilla sampling. From free Grenade bar samples, to an Instagram set-up for those perfect pictures and a goodie bag to take home, this event had it all. Not to mention Instagram influencer ‘littletfitness’ aka Taylor, hosted the event! As a personal trainer with 938k followers, she definitely knows how to smash a fitness class.

Not only was the event a roaring success (get it - roaring, Big Cat?!) It also marks a new era for us as an agency, as we expand internationally through new business ventures and internationally-based talent within our roster. We aim to be able to go beyond the UK to help our clients with their marketing needs, and our partnership with Grenade is just the beginning!

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“For Grenade, using an agency based in the UK, but who can activate in Canada is a great fit for us,” says Todd Buillions, Head of Marketing. “Since we are a UK-founded company, Big Cat already knew us inside and out and then was able to bring that knowledge to a new market. This level of brand and product understanding has made the process seamless.”