We grow meaningful brands

We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas, powered by behavioural science, that grow your business and improve the lives of your consumers.

See our work

We've created action for

Grenade 600
Solihull 600
TFWM 600
San Carlo
Unboxed 600
Royce Lingerie
University College Birmingham
Mitchells Butlers
Grand Central
The Alchemist

Award-Winning Marketing Agency

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From digital marketing strategy to advertising campaigns, it starts and ends with people.

Instinctive ideas are the ones that understand the quirks of human nature; that know why we think, feel and behave a certain way – even when we don’t.

We create and plan marketing programmes that inspire and influence people: consumers and business audiences.

Advertising campaigns that make people laugh, see something differently or think twice.

Then it reasons people into action. To buy. To visit. To change.

If you’re in and out of meetings, only surrounded by the black-and-white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick and we can help you get them ticking.

We call this behavioural science Instinct in Action.

We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.

Send us your brief
Burning Barn Rum
Putting some craft into Christmas for Burning Barn Rum

Dive into Burning Barn Rum's festive triumph! Crafting a rebellious audio experience, we broke records with 95.98% completion rate. Unwrap the magic of Crafted Christmas!

Taxi 9 Copy
Creating a brand identity for Business Growth West Midlands

Learn how we developed a visual identity for a brand-new regional growth hub for West Midlands Combined Authority in our case study.

Reaching students and parents for sustainable, bill-sharing brand — TSEG

Planning, launching, and optimising a multi-channel digital marketing campaign targeting students for The Student Energy Group, raising brand awareness and driving new traffic to their website.

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Using The Pratfall Effect, Effectively for Cardinal Clinic

Through the behavioural science bias The Pratfall Effect, we were able to garner more traction with less spend for Cardinal Clinic, a private mental health hospital.

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Video content for medical device IcleTest

Planning, and production of a video shoot for IcleTest on location, using Keval Patel, Consultant Urologist and Honorary Senior Research Fellow. The edits are being rolled across various social platforms.

MWW Fruit
B2B website design and build for MWW

We created a new website for category-leading fresh produce business, MWW. The website was designed in Figma and developed on the Umbraco platform. The new site reflected our previous rebrand work and its fresh and colourful brand personality

Grenade Influencer Event Min
Grenade Fuel Your Summer

Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.

Digital Advertising Marketing Campaign
Creative Campaign & Digital Marketing Royce Lingerie

Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?

"Big Cat did a brilliant job developing ‘Business Growth West Midlands', including creative concepts, website, social media, event materials, and advertising using clever headlines across posters, taxis and digital – we're so pleased with the work!"

Marketing and Outreach Officer – Business Growth West Midlands

Our process

Headline news.

Snapchat Website
Mastering Snapchat ads: reach your target audience with ease 10th July 2024 • 8 min read

Is your business targeting students or younger audiences? Learn how Snapchat Ads can boost your brand awareness in these markets.

Image Of England Football Fans In A Pub Celebrating
How to Get the Best Out of a Creative Photography Brief 26th June 2024 • 6 min read

Maximise your creative and branding campaigns with our comprehensive guide to getting the best out of your creative photography brief.

TOV Website
Getting The Right Tone Of Voice (TOV) For Your Brand 4th June 2024 • 5 min read

Master your brand's Tone of Voice (TOV) to differentiate, engage, and build trust with your audience.

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Unlocking the Power of Social Media Marketing 19th April 2024 • 5 min read

Unlock the power of Meta Ads Manager for paid social media success! Dive into our comprehensive guide now.

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