We grow meaningful brands

We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas, powered by behavioural science, that grow your business and improve the lives of your consumers.

See our work

We've created action for

Grenade 600
NHS
Solihull 600
TFWM 600
San Carlo
Unboxed 600
Royce Lingerie
University College Birmingham
Umbrella
Dishoom
Mind
NCTU
Mitchells Butlers
WMCA
Cardinalclinic
2G
Mww
Obitus
Rospa
Grand Central
The Alchemist

Award-Winning Marketing Agency

Creativepool 2022 Award S
2018 B Corp Logo White L
Creativepool 2021 Award S
IPA Member Agency Logo Roundel Teal (1)
Creativepool Bronze Winner Badge2021 1

From digital marketing strategy to advertising campaigns, it starts and ends with people.

Instinctive ideas are the ones that understand the quirks of human nature; that know why we think, feel and behave a certain way – even when we don’t.

We create and plan marketing programmes that inspire and influence people: consumers and business audiences.

Advertising campaigns that make people laugh, see something differently or think twice.

Then it reasons people into action. To buy. To visit. To change.

If you’re in and out of meetings, only surrounded by the black-and-white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick and we can help you get them ticking.

We call this behavioural science Instinct in Action.

We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.

Send us your brief
bgwm—brand—guidelines—visual—identity
Creating a brand identity for Business Growth West Midlands

Learn how we developed a visual identity for a brand-new regional growth hub for West Midlands Combined Authority in our case study.

GOAT
Reaching students and parents for sustainable, bill-sharing brand — TSEG

Planning, launching, and optimising a multi-channel digital marketing campaign targeting students for The Student Energy Group, raising brand awareness and driving new traffic to their website.

Untitled Design (7) (1)
Using The Pratfall Effect, Effectively for Cardinal Clinic

Through the behavioural science bias The Pratfall Effect, we were able to garner more traction with less spend for Cardinal Clinic, a private mental health hospital.

Screenshot 2023 05 04 At 09 28 24
Video content for medical device IcleTest

Planning, and production of a video shoot for IcleTest on location, using Keval Patel, Consultant Urologist and Honorary Senior Research Fellow. The edits are being rolled across various social platforms.

MWW Fruit
B2B website design and build for MWW

We created a new website for category-leading fresh produce business, MWW. The website was designed in Figma and developed on the Umbraco platform. The new site reflected our previous rebrand work and its fresh and colourful brand personality

NHS Luton Vaccination
Behaviour Change NHS and Luton Borough Coucil

We created a behaviour change campaign rooted in a culturally relevant insight to increase the booster rates amongst Pakistanis in Luton through OOH, paid social and local radio.

Grenade Influencer Event Min
Grenade Fuel Your Summer

Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.

Digital Advertising Marketing Campaign
Creative Campaign & Digital Marketing Royce Lingerie

Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?

"MAC has worked with Big Cat on a number of successful campaigns over the last few years, and with each project, we are strengthening our brand and messaging through their smart and creative ideas. We’re continuously impressed with the team's professionalism, fresh thinking, and witty approach when working in collaboration. Let’s big up Big Cat!"

Deborah Kermode, MAC CEO & Artistic Director

Our process

Headline news.

Umbrella STI Self Sampling Campaign Case Study 5
How to market touchy subjects to your target audience 5th September 2023 • 4 min read

Are you a health and wellbeing brand? Find out how to market touchy subjects to your target audience in our latest blog.

Phone Photography Of Pet Publications
How To Take Great Photos with your Phone 21st August 2023 • 6 min read

Want to boost your digital marketing's creative output? Learn how to take great photos with your phone in our latest guide.

Untitled Design (49)
How to utilise Google Analytics to enhance your digital marketing strategy 4th August 2023 • 6 min read

Struggling to get to grips with utilising GA4 for your digital marketing? Learn how to create custom reports, detect data anomalies, and use predictive metrics in our latest blog.

Ruvim Noga Pazm9tqj2ck Unsplash
How vaping brands get you hooked 28th June 2023 • 4 min read

Our resident behavioural science expert, Aaron Wells, discusses how vaping companies are using clever tactics to get people hooked.

Sign up for our latest insights, ideas and inspiration