We grow meaningful brands
We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas, powered by behavioural science, that grow your business and improve the lives of your consumers.See our work
We've created action for
Award-Winning Marketing Agency
From digital marketing strategy to advertising campaigns, it starts and ends with people.
Instinctive ideas are the ones that understand the quirks of human nature; that know why we think, feel and behave a certain way – even when we don’t.
We create and plan marketing programmes that inspire and influence people: consumers and business audiences.
Advertising campaigns that make people laugh, see something differently or think twice.
Then it reasons people into action. To buy. To visit. To change.
If you’re in and out of meetings, only surrounded by the black-and-white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?
We’ve got you.
For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.
We know what makes people tick and we can help you get them ticking.
We call this behavioural science Instinct in Action.
We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.Send us your brief
Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.
Multi-channel marketing campaign encouraging people to get on their bike. The goal was to encourage more people in the West Midlands from deprived communities, ethnic minorities, and vulnerable groups to take up cycling.
National PR campaign for an instant at-home urine test that detects invisible blood in urine. PR is brilliant for building trust, credibility & brand awareness to drive consumers to the website for purchase. Dr Hillary Jones MBE onboard helped too!!
Creative campaign for Transport for West Midlands. Using our knowledge of behavioural science we honed in on the Von Restorff effect – the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen.
Talking about sexual health openly is a key part in reducing the spread of STIs. Our cheeky creative advertising campaign got people talking to their mates about sex without feeling embarrassed, and persuaded them to spread the message. Win-win!
Marketing strategy and activation for a private mental health hospital. The “Feel More You” campaign is a testament to what Cardinal Clinic is all about - helping people on a journey to better mental health and getting back to their best selves!
Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?
To drive FE student recruitment for UCB we needed to persuade uncertain teenagers to consider University College Birmingham for their future careers. We developed a single-minded proposition to encourage them to take action: Level Up with UCB.
"MAC has worked with Big Cat on a number of successful campaigns over the last few years, and with each project, we are strengthening our brand and messaging through their smart and creative ideas. We’re continuously impressed with the team's professionalism, fresh thinking, and witty approach when working in collaboration. Let’s big up Big Cat!"
Deborah Kermode, MAC CEO & Artistic DirectorOur process
Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.
Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.
In a summary of the second episode in the On Strategy Showcase WARC podcast series, Tom Roach and Claire Strickett talk about the differences between brand and performance marketing, and how to use them together effectively.