We grow meaningful brands
We’re a marketing agency of strategists, advertising creatives and communications experts. Together, we come up with ideas, powered by behavioural science, that grow your business and improve the lives of your consumers.See our work
We've created action for
Award-Winning Marketing Agency
From digital marketing strategy to advertising campaigns, it starts and ends with people.
Instinctive ideas are the ones that understand the quirks of human nature; that know why we think, feel and behave a certain way – even when we don’t.
We create and plan marketing programmes that inspire and influence people: consumers and business audiences.
Advertising campaigns that make people laugh, see something differently or think twice.
Then it reasons people into action. To buy. To visit. To change.
If you’re in and out of meetings, only surrounded by the black-and-white of marketing and sales data, performance analysis and advertising efficiency metrics, how can you find the ideas that stir people’s instincts?
We’ve got you.
For more than 20 years, we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, care, think, feel and do stuff for all kinds of brands.
We know what makes people tick and we can help you get them ticking.
We call this behavioural science Instinct in Action.
We apply it to all your marketing, advertising, digital marketing, social media marketing, creative and PR.Send us your brief
Dive into Burning Barn Rum's festive triumph! Crafting a rebellious audio experience, we broke records with 95.98% completion rate. Unwrap the magic of Crafted Christmas!
Learn how we developed a visual identity for a brand-new regional growth hub for West Midlands Combined Authority in our case study.
Planning, launching, and optimising a multi-channel digital marketing campaign targeting students for The Student Energy Group, raising brand awareness and driving new traffic to their website.
Through the behavioural science bias The Pratfall Effect, we were able to garner more traction with less spend for Cardinal Clinic, a private mental health hospital.
Planning, and production of a video shoot for IcleTest on location, using Keval Patel, Consultant Urologist and Honorary Senior Research Fellow. The edits are being rolled across various social platforms.
We created a new website for category-leading fresh produce business, MWW. The website was designed in Figma and developed on the Umbraco platform. The new site reflected our previous rebrand work and its fresh and colourful brand personality
Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.
Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?
"MAC has worked with Big Cat on a number of successful campaigns over the last few years, and with each project, we are strengthening our brand and messaging through their smart and creative ideas. We’re continuously impressed with the team's professionalism, fresh thinking, and witty approach when working in collaboration. Let’s big up Big Cat!"
Deborah Kermode, MAC CEO & Artistic DirectorOur process
Find out more how digital audio advertising can support your marketing strategy by building mental availability
Find out more about the origins of behavioural science and behaviour change in marketing, including helpful frameworks used in many organisations.
Find out what our digital marketing experts learnt about AI's implications, challenges, and potential at AI in Agencies in London.
Is your brand new to Pinterest? This guide will show you how to use Pinterest effectively in your digital marketing strategy.