We turn instinctive ideas into distinctive brands.

We’re an agency of strategists, creatives and communications experts. Together, we come up with ideas that change your business for the better.

From strategy to campaign, it starts and ends with people.

Instinctive ideas are the ones that understand the quirks and irrationality of human nature. That know why your customers think, feel and behave a certain way – even when they don’t. And that interrupt and influence them in a way that matters to them.

Maybe it makes them laugh. Or see something differently. Or simply crave a big juicy burger…

Then it reasons them into action. To buy. To visit. To finally join the gym.

If you’re in and out of meetings, only surrounded by logic – sales data, performance analysis, efficiency metrics, and KPIs – how can you find those irrational ideas that stir people’s instincts?

We’ve got you.

For more than 20 years, we’ve drawn on human instinct and turned it into powerful reasoning that gets people to buy, care, think, feel and do stuff for all kinds of brands.

We know what makes people tick. And we can help you get them ticking.

We call it instinct in action.

"Big Cat is our strategic agency partner that always go above and beyond through understanding our audiences and knowing how to deliver communications that impact our bottom line."

Francesca Fleming, Commercial Director

We've created action for

Royce Lingerie
Umbrella
NCC
Mitchells Butlers
BHSF
WMCA
Compassion In World Farming
Harper & Lewis
Birmingham LGBT
2G
Absolutely Leisure
Grand Central
San Carlo
Black Country Housing
Solihull Community Housing
The Alchemist
The National Forest
Ticketsellers
Visit Denmark
NHS
Marlowes

Sign up for our latest insights, ideas and inspiration