Our Marketing work
We create effective marketing campaigns that not only deliver business impact but also enrich people's lives. We start with research & insight, then develop a strategy to work out how we're going to achieve the objectives, then we create distinctive creative ideas across relevant paid, owned and earned channels.
Here are just some of the projects that do just that.
Multi-channel marketing campaign encouraging people to get on their bike. The goal was to encourage more people in the West Midlands from deprived communities, ethnic minorities, and vulnerable groups to take up cycling.
Marketing strategy and activation for a private mental health hospital. The “Feel More You” campaign is a testament to what Cardinal Clinic is all about - helping people on a journey to better mental health and getting back to their best selves!
Creative campaign for Transport for West Midlands. Using our knowledge of behavioural science we honed in on the Von Restorff effect – the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen.
Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?
To drive FE student recruitment for UCB we needed to persuade uncertain teenagers to consider University College Birmingham for their future careers. We developed a single-minded proposition to encourage them to take action: Level Up with UCB.