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Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.
Social media marketing is essential for brands to grow their audience and increase chances of achieving their goals, whether it be sales or awareness. We've gathered 5 of the top social media trends your brand needs to prioritise this year.
The "Disneyfication" of Christmas adverts has turned Christmas into the Super bowl of digital marketing.
Check out our reflection on Big Cat Agency's behavioural science journey! To end 2020, Anthony Tattum takes a look back at Big Cat’s partnerships to uncover our journey of linking behaviour to advertising and marketing campaigns.