Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.
Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
Social media marketing is essential for brands to grow their audience and increase chances of achieving their goals, whether it be sales or awareness. We've gathered 5 of the top social media trends your brand needs to prioritise this year.