Pic 1 Blog
How Behavioural Science can help outperform the competition in the health + fitness industry 15th February 2023 • 6 min read

As behavioural science experts, we've put together a few of our favourite biases to help your health and fitness brand outperform your competition. From 'The Pratfall Effect' to 'The Fresh Start Effect' it's definitely worth a read.

December Blog Post
December Round-Up! 23rd December 2022 • 5 min read

See what we got up to in December! We kickstarted our PPC campaign with Smart Check, secured coverage for Medmin, went along to a client conference and started the festivities as a team!

Stella Artois Ad Pratfall Effect
BeSci Explained: The Pratfall Effect 9th December 2022 • 3 min read

Behavioural Science or 'BeSci' is the study of human behaviour. Understanding BeSci heightens the effect of creative campaigns as we can identify behavioural insights. This blog explores The Pratfall Effect and how this is effective in marketing.

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The Long and Short of it: Brand Building vs Sales Activation 5th December 2022 • 9 min read

Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.

November Blog Post
November Round Up! 29th November 2022 • 5 min read

See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.

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Workshop 31st March 2021 • 5 min read
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Our Behavioural Science Journey 17th December 2020 • 4 min read

Check out our reflection on Big Cat Agency's behavioural science journey! To end 2020, Anthony Tattum takes a look back at Big Cat’s partnerships to uncover our journey of linking behaviour to advertising and marketing campaigns.

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Behavioural science nudges 21st September 2020 • 1 min read

Nudge, Nudge; Wink, Wink - How a Nudge in the Right Direction Can Affect Our Choices Public Relations is no longer a matter of presenting a brand’s assets. Today, we must break through the noise to evoke emotion and promote instinct in action.

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