As behavioural science experts, we've put together a few of our favourite biases to help your health and fitness brand outperform your competition. From 'The Pratfall Effect' to 'The Fresh Start Effect' it's definitely worth a read.
See what we got up to in December! We kickstarted our PPC campaign with Smart Check, secured coverage for Medmin, went along to a client conference and started the festivities as a team!
Behavioural Science or 'BeSci' is the study of human behaviour. Understanding BeSci heightens the effect of creative campaigns as we can identify behavioural insights. This blog explores The Pratfall Effect and how this is effective in marketing.
Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.
Check out our reflection on Big Cat Agency's behavioural science journey! To end 2020, Anthony Tattum takes a look back at Big Cat’s partnerships to uncover our journey of linking behaviour to advertising and marketing campaigns.
Nudge, Nudge; Wink, Wink - How a Nudge in the Right Direction Can Affect Our Choices Public Relations is no longer a matter of presenting a brand’s assets. Today, we must break through the noise to evoke emotion and promote instinct in action.