5. Rich analytics, advertising, and e-commerce integration
Pinterest’s business accounts are a treasure trove for your deep-sea data-divers. You can track the performance of your pins, measuring ROI to finetune your strategy based on real-time, data-driven insights. Promoted pins enable you to amplify your reach and engagement through paid advertising campaigns, which if you’ve got products to sell, is perfect.
Seamlessly integrating with e-commerce platforms, Pinterest lets would-be customers shop directly from your pins. It’s a lucrative sales channel if used right, creating shoppable pins that lead new customers directly to your products, streamlining the path to purchase.
6. Boost your SEO
Pinterest isn’t just a social platform; it’s a living, breathing search engine too. Pins can rank in search engine result pages (SERPs), helping drive organic traffic to your website. Optimising your pins with relevant keywords can improve your visibility not just on Pinterest, but in traditional search engines like Google and Bing.
How to use Pinterest in your marketing effectively
Unless you’ve bounced off to watch some TikTok’s or make a cuppa, you’ll have by now realised Pinterest is far more than just a virtual version of your bedroom walls.
It’s a dynamic and versatile marketing tool that can elevate your brand’s visibility, engagement, and conversion rates. It’s visual appeal, audience targeting, and long-lasting content make it invaluable for your business. But hang on, how do you use it effectively?
Keep reading for our step-by-step guide to implementing Pinterest into your marketing strategies effectively.
Step 1 — Set up a Pinterest Business account
Before you can start pinning your way to marketing success, the long and winding road starts with everyone’s favourite activity: admin. You’ll need to sign up for a Pinterest Business account — just like when Harry first got the Marauder’s Map, you’ll gain access to valuable analytics and advertising options essential for effective Pinterest marketing. Just follow the prompts — don’t worry Ron Weasley, not the spiders — and fill in your business details.
Step 2 — Define your target audience
Us marketers aren’t mind readers, as much as we try to be. Conducting thorough audience research to understand your target demographic, and their wants and needs, will help you on your way to marketing greatness. And Pinterest Analytics can keep you pinning in the right places, helping you identify what resonates with your audience.
Heads up — although women have always outranked men on Pinterest, both Gen Z and men are becoming some of the platform’s fastest-growing demographics, up 40% year over year.