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Bedtime Stories 201907
The power of storytelling 7th December 2022 • 5 min read

Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.

Brand Vs Sales Graphic Big Cat
The Long and Short of it: Brand Building vs Sales Activation 5th December 2022 • 10 min read

Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.

November Blog Post
November Round Up! 29th November 2022 • 6 min read

See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.

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On Strategy Showcase WARC series – Episode 2 28th November 2022 • 4 min read

In a summary of the second episode in the On Strategy Showcase WARC podcast series, Tom Roach and Claire Strickett talk about the differences between brand and performance marketing, and how to use them together effectively.

Social Media Platform
Key social media trends brands should jump on 23rd November 2022 • 6 min read

Social media marketing is essential for brands to grow their audience and increase chances of achieving their goals, whether it be sales or awareness. We've gathered 5 of the top social media trends your brand needs to prioritise this year.

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5 Steps To Write a Communication Plan 21st November 2022 • 6 min read

Is your creative marketing campaign concept in need of a communications plan to guide it through the marketing funnel? Well don't fear! We've created a 5 step process to ensure your campaign is as efficient and successful as possible.

Mark Ritson Main
On Strategy Showcase WARC series – Episode 1 16th November 2022 • 4 min read

In a summary of the first episode in the On Strategy Showcase WARC podcast series, Mark Riston talks about how to plan for effective marketing outcomes.

Mad Men Campaign
How to create compelling creative campaigns 11th November 2022 • 9 min read

We've created a guide to creating good advertising campaigns. The what, why, and how.

Strategy
5 steps to a winning marketing strategy 12th October 2022 • 9 min read

Using behavioural-led research & insight to drive an effective marketing strategy and tactics

Vaccine
The Latest Insight Development 6th April 2022 • 3 min read

COVID-19 vaccine booster insight to encourage Pakistani communities to receive their booster (3rd dose) jab.

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All I want for Christmas is YouTube 25th November 2021 • 2 min read

The "Disneyfication" of Christmas adverts has turned Christmas into the Super bowl of digital marketing.

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Insight from Big Cat 5th November 2021 • 6 min read

How marketers can best optimize their communication strategies when targeting new comers. Complete with three key takeaways alongside “bad ad” examples.

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