29th March 2023

Merger news: Big Cat and spottydog come together and create Leopard Co

What happens when you combine a spottydog with a Big Cat? You get a... Leopard!

Fast, agile and wicked smart, it perfectly embodies the joining of two powerhouse agency forces, spottydog and Big Cat, coming together under one roof.

We are excited to introduce the newest marketing communications group: Leopard Co. Consisting of two existing Birmingham household names in creative and communications agencies, spottydog and Big Cat, alongside a brand-new, third agency, Leopard Co.

Each brand brings a distinctive offer to help clients at any stage of their internal or external business challenge or marketing journey. The three brands can also come together to deliver an end-to-end solution rooted in strategy and executed through highly effective marketing activities:

Company Of Leopards Edit

These three brands now create one of the Midland’s biggest marketing communications consultancies, enabling current and prospective clients to benefit from a full-service integrated marketing communications solution, offering strength and depth across the full range of strategic and tactical marcomms services.   

Introducing our new strategy practice, Leopard Co

spottydog and Big Cat have a long history providing strategic communications consultancy. Now as one team we can package this capability to create our dedicated Leopard Co strategy practice. It specifically focuses on helping businesses dealing with big problems which are caused by proactive and reactive change.

Organisations facing change, through merger, acquisition, reconfiguration, investment or through transformation can only realise their ambitions through engaging with its internal and external stakeholders.

With Leopard Co, clients can get help with their business challenges in these seven areas:

Leopard Co Services

We believe communications is the bridge which helps organisations to change, translating the business strategy from concept to reality. Our role is to develop the communications strategy and deliver the tactics that enables organisations to make the change happen. 

A word from the founders...

This new marketing communications group is the brainchild of Rachel Roberts, Founder and CEO of spottydog, and Anthony Tattum, Founder and CEO of Big Cat.

“Offering existing and new clients a fully integrated marketing communications solution is what Leopard Co is all about — and we’re so excited to finally unleash Leopard Co to the world after almost a year of planning,” says Rachel.

“Both spottydog and Big Cat have a long history in providing strategic communications consultancy and now, as one big team, we are looking forward to packaging this capability to create our dedicated Leopard Co strategy practice.

“At the heart of Leopard Co though is the team. Our priority through creating this new company has been supporting our incredible people and we can’t wait to expand the leap by welcoming new starters following our influx of client wins.”

Anthony And Rachel

As two great businesses with outstanding reputations, spottydog and Big Cat will continue to operate working with clients within their respective core strengths of PR, social media, content & digital marketing and creative campaigns.

“The spottydog and Big Cat brands are perfectly positioned to continue to support our portfolio of clients execute their tactical marcomms, providing channel and sector expertise, and audience insights”, says Anthony

“In these times of great change and uncertainty, many brands and businesses have embarked on their own transformation journeys. This brings many challenges including clarity, alignment, culture, visibility, and accountability. Our new strategy practice, Leopard has been formed primarily to bridge the gap between business strategy and results.”

About Big Cat

Big Cat is an agency of strategists, advertising creatives and digital marketing experts. Together, we come up with ideas that build brands, improve business results and improve the lives of their customers.

From digital marketing strategy to advertising campaigns, it starts and ends with people. We create and plan marketing programs that interrupt and influence people’s brand choices.

For more than 20 years we’ve drawn on human nature and turned it into powerful marketing communications that get people to buy, think, care, think, feel and do stuff for all kinds of brands. We know what makes people tick and we can help you get them ticking.

We’re obsessed with marketing effectiveness and applying marketing and behavioural science to drive campaign efficiency and impact.

Founded in 2000, we’re proud to work with a portfolio of fifteen health, education, blue chip, public sector and corporate clients who include Minor, Weir & Willis, the NHS, Gowling WLG, Medmin, Royce Lingerie, West Midlands Combined Authority and Grenade.

We’re a proud member agency of the Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter — the professional body that represents so many of the UK’s most successful agencies.

About spottydog Communications

spottydog’s mission is to create Best of Breed Communications delivered by Pedigree People.     

Founded in 2010, we’ve grown our pack year on year, picking up over 35 industry awards along the way. We’re proud to work with a portfolio of over twenty consumer brand, public sector and corporate clients who include Mitchells & Butlers plc, Bristan, Earth Animal, Wolseley, Saint Gobain, BNP Paribas Personal Finance, Indra, Catapult Network and the NHS.                     

We’re channel and audience neutral, devising creative content-led communications campaigns rooted in strategy, with tactics to educate, entertain, excite or inspire the audience.

We’re best known for expertise in tactical delivery across PR, Social Media, Events, Stakeholder Communications, Copywriting and Content, as well as our work within hospitality, home, technology, health, finance and the pet sector.                                  

Our commitment to professional development means we’re proud to have seven CIPR Chartered and Accredited Practitioners within our pack, together with the Founder of spottydog, Rachel Roberts, serving as the President of the Chartered Institute of Public Relations in 2022.

Stay in touch with all things Leopard Co by subscribing to our newsletters on Big Cat LinkedIn, spottydog LinkedIn and Leopard Co. LinkedIn.

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