Creating a brand identity for Business Growth West Midlands

The challenge

We were briefed to develop a visual identity for a brand-new regional growth hub for West Midlands Combined Authority (WMCA)

Previously, there were three growth hubs in the West Midlands, which were supported by seven local authorities, and now was the time to create a powerhouse regional growth hub. But, to make this happen, WMCA needed a whole new identity ready for the big launch in September 2023. And guess who stepped in?

Enter Big Cat!

Turning instinct into action

Before springing into action, it was important to understand what was needed, the audience, values, and the objectives of the regional growth hub.

We dug deep, did our homework, got inside the heads of the audience and drew on our team’s expertise in behavioural science and brand development. We even threw in some creative brainstorming sessions for good measure. And voilà! Say hello to Business Growth West Midlands!

We didn't stop there, though. We worked our magic to create a brand new visual identity that oozes professionalism, accessibility, approachability, and recognition. It complements WMCA's main brand identity, capturing the essence of who they are.

Next up? Bringing it all to life online! We built a snazzy website and whipped up a bunch of brand assets to introduce this new growth hub to the region. Think brand guidelines, logos, color palettes, fonts, and even a shiny new website. We even threw in a newsletter and some social media assets!

But here's the best part - we made sure that this new look paid tribute to WMCA's roots, while letting those seven local authorities keep their own unique identities.

So there you have it! We didn't just create a brand for Business Growth West Midlands; we built an entire package ready to offer top-notch business support to countless businesses across our region.


The brand makeover, website, and all the bells and whistles have earned a big thumbs-up from everyone involved. Come September, when we officially roll out the red carpet, it's go time! Businesses will be able to dive right into the world of Business Growth West Midlands. Let the good times begin!

Ellie Crane
Big Cat did a brilliant job developing ‘Business Growth West Midlands', including creative concepts, website, social media, event materials, and advertising using clever headlines across posters, taxis and digital – we're so pleased with the work! Ellie Crane

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