Big Cat Goes Global With Grenade!

The challenge

Grenade recently took its business to the next level by launching, for the first time, in big-box retailers Shoppers, Loblaws and Walmart in Canada!

We helped support their larger campaign, Fuel Your Summer, to activate sampling and a fitness influencer event in Toronto, thanks to our handy Canadian recruit, Carrie Rotenberg who leveraged her network, industry know-how and local market knowledge.

Turning instinct into action


Starting in August, we activated a large-scale guerilla sampling activation in Toronto’s Trinity Bellwoods park (think Central Park, but in Toronto!), handing out bars to active park-goers looking to fuel up. 

In the end, we handed out 1,000 bars while also getting newsletter sign-ups along the way. Thanks to their incredible taste, Grenade bars were a huge hit, with consumers sharing that it was, “the best bar they had ever tasted” and asking “where can I buy more?”

Influencer Fitness Event 

Continuing the momentum, in September we held an influencer fitness event at a downtown gym, Academy of Lions. Hosted by the incredible athlete, @LittleTFitness, she took 27 fitness influencers through a dynamic and fun class, complete with on-site product sampling, photo opps and gift bags. 

The event was a smash success, with attendees getting to train with one of the best in the world, while also enjoying their favourite Grenade products.

27 Number of Guests
2.3m Total Following
7.9m Impressions
Using an agency based in the UK who can activate in Canada is a great fit for us. Big Cat already knew us inside and out and was able to bring that knowledge to a new market. This level of brand and product understanding made the process seamless. Todd Bullion.

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