Behaviour Change Campaigns
- We've launched our COVID vaccination booster campaign for NHS BLMK Health and Care Partnership and Luton Borough Council, encouraging the Pakistani community in Luton to get their booster
- We shot some brilliant photography using models and volunteers from the community
- Our creative was tested and was designed to be as culturally relevant as possible
- We selected 48 sheet billboards and 6 sheet adshells to drive the message home to the community in an emotional way, as well as local radio and also influencer activity along with a paid campaign on social!