1st May 2019
April's Motion Monthly.
This month we’ve been inspired by everything from an opening titles scene made entirely out of Oreos to an animated rocky turtle island. Intrigued? Read on to find out more about the motion case studies that have got us Big Cats talking this month.
Volvo’s Drive for Car Safety Equality
Agency Forsman & Bodenfors has worked with Volvo to spread awareness for Volvo’s E.V.A. car safety equality initiative.
Art Director, Sophia Lindholm, explains; “Women are more likely to get injured in a car crash. Partly because male crash test dummies are the standard. And even when a female dummy is being used, it’s often with a scaled-down dummy. As a result, most cars are safer for men”.
A stripped down CG treatment by VFX studio, Goodbye Kansas really strikes the impact and damage of a car crash with particles disintegrating into thin air.
Oreo x Game of Thrones
We might just have found the most perfect collaboration: Oreo and Game of Thrones.
With the final season of Game of Thrones fast approaching, Oreo teamed up with HBO and asked production company Elastic to remake the opening titles of Game of Thrones in an Oreo world, of course. It’s executed extremely well and is almost a direct parallel to the original.
Elastic Creative Director, Andy Hall, and Art Director, Kirk Shintani, mentioned: “One thing we realised very early on was that the cameras play a very important role in giving the GoT main title in a specific feel. So we spent time making sure we kept to similar moves.”
That New Home Feeling from Halifax
Halifax has recently been given a new visual identity that is supposed to ‘declutter’ the brand and help it appeal to a younger audience in order to compete with the explosion of digital banks, such as Monzo and Starling.
As part of the new look, Halifax teamed up with agency adam&eveDDB to create a new TV spot that celebrates the bank’s mortgage offerings for home buyers. Whilst this may sound a bit dull, they’ve turned it into a fresh and fun experience in order to appeal to their younger target audience.
Fabian Frank, Head of Creature Development at MPC, who did the VFX, said: “It was tricky to find the balance between the Slinky being a physical object that had to react to the laws of physics but is also a living thing. We did a lot of previous work to figure out how to give the slinky its attitude and the animation in its walk.”
Travel Oregon 2019 | Only Slightly (More) Exaggerated
Travel Oregon has partnered with Wieden + Kennedy and Psyop, who have featured quite a few times in our #MotionMondays posts. They previously ran a similar animation in 2018 and have made part two following the success of the first.
With the creative learnings from the first film, directors Todd & Kylie, with animation partners Sun Creature, pushed up the dial on the fantasy this time round. Travel Oregon is at once a loving homage to Oregon and a celebration of that exhilarating feeling all travellers experience of the sublime places they carry back in their memories and hearts.