Big Cat Goes Global With Grenade!

The challenge

Grenade recently took its business to the next level by launching, for the first time, in big-box retailers Shoppers, Loblaws and Walmart in Canada!

We helped support their larger campaign, Fuel Your Summer, to activate sampling and a fitness influencer event in Toronto, thanks to our handy Canadian recruit, Carrie Rotenberg who leveraged her network, industry know-how and local market knowledge.

Turning instinct into action

Sampling 

Starting in August, we activated a large-scale guerilla sampling activation in Toronto’s Trinity Bellwoods park (think Central Park, but in Toronto!), handing out bars to active park-goers looking to fuel up. 

In the end, we handed out 1,000 bars while also getting newsletter sign-ups along the way. Thanks to their incredible taste, Grenade bars were a huge hit, with consumers sharing that it was, “the best bar they had ever tasted” and asking “where can I buy more?”

Influencer Fitness Event 

Continuing the momentum, in September we held an influencer fitness event at a downtown gym, Academy of Lions. Hosted by the incredible athlete, @LittleTFitness, she took 27 fitness influencers through a dynamic and fun class, complete with on-site product sampling, photo opps and gift bags. 

The event was a smash success, with attendees getting to train with one of the best in the world, while also enjoying their favourite Grenade products.