Putting the Midlands at the heart of transport

The challenge

Midlands Connect asked us to create a report design for a 175 page Strategic Transport Plan to help them set the scene for the next three years. The client provided copy and a rough idea of 25 maps/graphs they needed creating, this was going to be a hefty report. Challenge accepted!

Turning instinct into action

Now this report design only comes around once every five years, and we had a tight deadline to make sure it was conference-ready. The document of course needed to be easy and enjoyable to read, colourful and still adhere to the brand guidelines.

Using a structured time plan and following a great report design process, we worked collaboratively with both Midlands Connect and our Designers to ensure this report was being progressed each week. We started with the graphs and maps, reviewing each one with a careful eye to make sure they were factually correct and on brand.

We were then able to structure the base of the report, adding in the copy along with a range of sourced images and the incredible graphs and maps to bring the document to life. The final report was packed with a range of on-brand colours and plenty of imagery to give that easy read feel!


The Strategic Transport Plan was successfully created with seven chapters and 175 pages. It was completed in time for the big conference, and features on Midland Connect’s website under ‘Publications’. The document is bold, easy to read and features a range of infographics, maps and graphs and even better - it is accessible to read so there are no barriers! Boom.

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