Sustainability of products and climate change are hot topics at the moment and are impacting consumer trends in every sector, meaning brands are having to act fast. At Big Cat we believe that the marketing and communications industry should be leading the way in making these important changes by encouraging companies to be more ethical.
With World Ocean Day and World Environment Day just round the corner, we’re looking at the biggest brands that are prioritising the importance of being more environmentally aware in the communications and marketing strategy.
Lacoste's Save Our Species
The fashion industry is receiving a lot of negative publicity at the moment for having a negative impact on climate change and the environment, but that isn’t stopping some brands from doing their bit for the cause. Lacoste have been highlighting the endangered species that are currently at threat of becoming endangered. The popular polo shirt brand have teamed up with the IUCN to highlight the declining numbers of some species left in the wild.
The fashion giant momentarily ditched its instantly recognisable crocodile logo, replacing it with logos of some of the world’s most endangered species. In their most recent run of the campaign, the retailer created a mere 3,520 polo shirts for each of the 3,520 specimens estimated to be left in the wild. The limited edition polos sold out in just 24 hours, once again showcasing just how few of these species are left in the wild.