We’re big fans of the On Strategy podcast and were excited when show presenter, Fergus announced a ‘Planning for Effectiveness’ series in association with WARC.
Across six episodes, Fergus interviews guests including James Hurman, Mark Ritson, Harry Davies, Julian Cole, Greg Hahn, Karen Nelson-Field, and others.
Effectiveness isn't just about tallying up what happens at the end, but about crafting what happens from the start. Separate episodes will cover budgeting and objective setting, defining and measuring metrics, writing the creative brief, creating work that works, and perfecting your comms plan.
First up, the man, the legend, Mark Ritson. Mark doesn’t hold back from calling out BS and "tactically obsessed marketers who can’t TikTok themselves out of a boardroom!”
Mark has a way of simplifying the complex and giving clear advice in a clear and succinct way. Here are the key points from Episode #1 Planning for Effective Outcomes.