5th November 2020
Inbox in Action - November.
Understanding changing consumer behaviour
Our Marketing Director, Aaron, recently wrote a white paper to help understand changing consumer behaviours in Health, Wellbeing & Fitness. We surveyed 140 people and interviewed 10, including a number of well-known industry players – Marc Diaper, Kevin Yates, Lex Lambrou and Steve Orton – about how they have adapted their businesses through the pandemic.
The white paper offers brands in the health sector insight to help navigate the changing landscape.
A glimmer of hope for the event sector
What a hell of a year it’s been for the events industry. With events being cancelled or postponed, our client TicketSellers, like many others in the event supply chain, have really suffered. But things are looking more hopeful.
The government’s scheme to reduce the VAT paid on 2021 tickets to just 5% could save event organisers thousands. We helped TicketSellers create a ‘5% VAT Guide’ to help event organisers navigate their way around the new scheme. We helped promote downloads through paid social and email directing people to a landing page.
Behavioural Science workshop
Big Cat is launching a new product in partnership with author and behavioural science guru Richard Shotton. The product is a workshop that helps brands and businesses understand what makes consumers tick and be more effective in business.
In difficult economic conditions with high levels of uncertainty it is more important than ever to get a deeper understanding of how people form and break habits, choose brands, and how marketing can influence choice. It’s important that we have a strong ethical compass when it comes applying behavioural science to marketing campaigns.
Raising Breast Cancer Awareness to over 180,000,000
This past October saw Breast Cancer Awareness Month, an important time for our client, Royce Lingerie, who provides post-surgery bras to breast cancer patients.
Alongside Future Dreams, a national breast cancer charity, Royce Lingerie donated 100 specialist bras to some of these incredibly brave women, and we at Big Cat intended to share that message.
In doing so, we achieved 25 pieces of coverage among national, international and women’s publications, reaching more than 181,367,607 people. We are proud to have helped elevate Royce’s profile whilst raising awareness for such a powerful cause.
It’s an important time for our client Midlands Connect as decisions are being made about the construction of HS2. In Spring this year Boris Johnson committed to building the HS2 in full, however it was later confirmed that the Department for Transport would consider how both the Eastern and Western legs could be best integrated within the wider network, therefore putting plans on hold.
We have worked with Midlands Connect on a number of documents which they will present to the Government to show the benefits of building the Eastern Leg in full at the same time as the construction of the Western Leg.