Shaking up the launch of The Alchemist
The Alchemist was launching for the first time in Birmingham and to get people excited, they wanted to execute a unique PR stunt, ensuring cut through the clutter in an already crowded space.
Turning instinct into action
The Alchemy is cocktail mad science! With unique smokey dry ice drinks, we knew we had to show off this unique approach to mixology in a captivating way.
Our idea was to create a pop-up bar in Birmingham city centre with two mad scientists mixologists creating incredible cocktail concoctions.
Excitement and awareness were built for the arrival through a highly effective three-step strategy to inform, educate, and action.
spanning across regional, consumer lifestyle titles and business press
driven by stunt activity (from local press, influential food and lifestyle bloggers and consumers)
for the media night which generated 42 pieces of social coverage
The Birmingham Mail, The Midlands Insider, Colmore BID and In The City Magazine