Our Marketing work
We create effective marketing campaigns that not only deliver business impact but also enrich people's lives. We start with research & insight, then develop a strategy to work out how we're going to achieve the objectives, then we create distinctive creative ideas across relevant paid, owned and earned channels.
Here are just some of the projects that do just that.
We created a behaviour change campaign rooted in a culturally relevant insight to increase the booster rates amongst Pakistanis in Luton through OOH, paid social and local radio.
Planning a fitness influencer event in Toronto, Canada, using guerilla marketing techniques. To support Grenade's global, Fuel Your Summer campaign we activated through sampling and a fitness influencer via our local network and market knowledge.
Multi-channel marketing campaign encouraging people to get on their bike. The goal was to encourage more people in the West Midlands from deprived communities, ethnic minorities, and vulnerable groups to take up cycling.
National PR campaign for an instant at-home urine test that detects invisible blood in urine. PR is brilliant for building trust, credibility & brand awareness to drive consumers to the website for purchase. Dr Hillary Jones MBE onboard helped too!!
Creating a 175-page Strategic Transport Plan document. The client provided copy and a rough idea of 25 maps/graphs they needed creating, this was going to be a hefty report heavy in graphic design. Challenge accepted!
Marketing strategy and activation for a private mental health hospital. The “Feel More You” campaign is a testament to what Cardinal Clinic is all about - helping people on a journey to better mental health and getting back to their best selves!
Creative campaign for Transport for West Midlands. Using our knowledge of behavioural science we honed in on the Von Restorff effect – the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen.