Bringing 150 cocktails to Birmingham
The cocktail institution – Be At One – began in 1998 by three bartenders; Steve Locke, Rhys Oldfield and Leigh Miller. After opening a further 30 bars, the boys decided that Birmingham was a perfect city to showcase the 150 cocktails that they offer. Big Cat was tasked to launch the Birmingham bar by building brand awareness and creating noise around the city.
Turning instinct into action
We managed the VIP guest list through a series of eDMs targeting a wide range of stakeholders working in Birmingham. We also created anticipation in the city by organising a cocktail masterclass amongst influencers, and acted as press office prior to and following the launch night.
We managed a guest list of nearly 500 people for the launch night and secured blanket regional consumer coverage. Be At One described the launch as the best one they've done so far!
in local corporate press with key spokespeople from Be At One
for the VIP launch night
attended an exclusive cocktail masterclass session
attended launch VIP night
“While looking for a PR company in Birmingham we came across Big Cat who had great links to the local press in the city. Big Cat really proved this throughout our launch campaign attributable to the amount of coverage we received. We built up a great working relationship with them over the two month campaign. With the support of Big Cat, Be At One Birmingham has been one of the most successful openings to date.”
Annah McKendry, Be At One New Opening Sales + Marketing Manager