SOCIAL MEDIA

Social media is vital to help you build your business' online presence. We'll help you plan and implement your strategy for organic and paid for content. Your strategy will be based on behavioural science – the study of what people actually do and how to influence their behaviour – not trends or guess work.

How can you be sure you'll have the right 'tone of voice' and posts people will read, react to and interact with?

We use our knowledge of the constantly evolving social media platforms and our understanding of human behaviour.

Let us manage your any or all of your social media accounts. We cover everything, including:

  • Auditing your social media channels
  • Developing a social media competitor analysis
  • Social media strategy development
  • Organic content social media creative and copywriting
  • Community management
  • Paid campaigns
  • Reporting and optimisation

Feeling social? DM [email protected]

Creating an audit of your social media channels

All businesses today should have some sort of social media strategy.

However, it's common for companies to wing it based on little or no plan.

Maybe you haven’t had the time to really understand what works and what doesn't … perhaps you took on the role and simply carried on doing what was already being done.

Either way, an audit of your channels is a really efficient way of discovering if your social media strategy is working and whether it's “in tune” with where your business is going.

It will also show you what you need to do in future.

Skipping the audit is tempting, but it's the most crucial element. It reviews your business to assess growth, opportunities and what to do to improve your social media presence.

This is why at Big Cat we always advise you start with a social media audit.

You won't be knee deep in data that takes weeks to analyse. It's much quicker and, if you like, we'll do it for you.

So you want to improve your social media performance via social media let us audit your channels, then talk you through our findings and what you should do next.

We can help you with this too. Or simply provide you with the knowledge to do it yourselves.

Developing a social media competitor analysis

Measuring your success isn't just about your numbers and growth.

It's important to know how you compare against similar businesses in your industry. This way you have something to benchmark against.

Delivering a competitor analysis gives you valuable insights into what’s working in your industry.

It also shows where you may need to improve and helps shape your social strategy and plan.

Knowing where to start can be a headache. So we will work with you to simplify the process, do the heavy lifting and provide you with the insights you need.

What we discover is extremely valuable for your future campaigns and approach. When the analysis is complete, why not take it a step further … let us keep on top of what’s being said, trends and regularly review your competitors’ data, so you stay one step ahead.

Social media strategy development

Want to start your social media strategy but feel overwhelmed or don't have time to make a start?

From selecting which channels to use, what to say — and how to say it — starting can be a daunting process.

We work with you to develop a social media strategy to suit your business' goals and what you want to achieve on the platforms you choose.

We'll also look at how to get your audience to interact with you. And, of course, optimise your results to have the biggest impact on your business’ bottom line.

It doesn't matter if you want to use organic content and / or paid for social media. We can handle everything from creating and executing the social media strategy which fits your brand.

Organic content social media creative and copywriting

Your business needs to have its own voice on social media.

When people scroll through they should immediately recognise your brand voice.

Writing for social media channels differs from your other communications. You need to be responsive to your audience and can be more informal.

If you like, we can create your style guides, help write catchy headlines and interesting posts. As well as test what does – and what doesn't work.

Use our writers, designers and marketers for your social media and you'll have captivating content for your newsfeeds or stand out campaigns.

They take what's going on in the world which is of interest to your audience to create “thumb stopping” content for you.

Community management

Capturing your audience's attention is only the start. You need to keep them interested and, crucially, build your community.

Why is a community so important?

Because it reacts, participates in conversations and shares on your brand's behalf.

Understanding and communicating with your audience — so interact with you — is a full-time commitment.

Only by replying and interacting with your community of followers every day will you cultivate the relationships essential to your social media success.

If you don't have time to do this, we'll do it for you. As well as listening to your social communities needs and finding other ways to reach them.

Most importantly your return on investment is always measured using our powerful analytics tools. By constantly monitor your campaigns' performance, you get factual information that helps adapt and optimise them.

What does the social media process look like?

Whether you already use social media or not, we first need to understand your business and what you want to achieve.

After an initial discovery meeting, we’ll plan your social media activity and make recommendations for your approval.

You get KPI forecasts so you know what we’re aiming for. If you're using paid advertising, you'll know much you’ll need to spend too.

Your organic or paid for content will be planned and regularly optimised. And you will, of course, be involved in key decisions.

Why Big Cat should help you with social media

You don't just need people who have used social media channels to build brands and drive action since Facebook began.

You also need them to understand human behaviour. The effectiveness of every part of your communications – words, images or video – can be improved using behavioural science.

Knowing what people do and their biases combined with rigorous testing gives you the very best results for your social media campaigns.

And this is exactly what we do for you.

Paid social media or social media advertising

  • We help you to work out what you want your campaign(s) to do.
  • Based on this we'll recommend your communications strategy
  • From the start you'll know what to expect from the campaign. This is based on your budget — to calculate how many people you can reach — then standard figures such as click-through rate (CTR) and conversion rate (CVR)
  • You get a media plan for the the appropriate platforms. This will agree budgets, placements, objectives, audiences and forecasted KPI
  • We recommend you test every campaign – for example different creative, copy, targeting and headlines
  • Your content is always created with the aim to “stop the thumb scrolling”. To nudge, persuade and get people to take action from your content takes motion graphics, video and compelling, persuasive copy. All based on a robust, evidence based, behavioural science framework

Social media optimising and reporting

  • Your campaign's performance is constantly reviewed. This ensures your media budgets are optimised around the best performing platform, audience, creative or copy variations.
  • To make sure your campaign is on track it is regularly measured and evaluated. This starts from before the campaign is live.

Feeling social? DM [email protected]

Brands whose stories we've told

Be At One
Black Country Housing
Compassion In World Farming
Grand Central
Kingfisher Redditch
Mitchells Butlers
Marlowes
The Alchemist

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