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Stay up to date with the latest insights from Leopard Co’s blog here.
With the month of love in full swing, we've listed our top three Valentine's Day campaigns this year. We've found a variety of campaigns, with brands using PR stunts and social media campaigns to make their advertising a success!
Want to create quality content? Start worshipping your audience, not the algorithm. Why? Find out in our latest digital marketing blog.
Christmas adverts have become an essential part of festivities through the years, this year is no different. We've ranked five of this years adverts from least to most favourite, with Aldi, Lidl, Tesco, John Lewis and Asda all in the line-up!
Behavioural Science or 'BeSci' is the study of human behaviour. Understanding BeSci heightens the effect of creative campaigns as we can identify behavioural insights. This blog explores The Pratfall Effect and how this is effective in marketing.
Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.
Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
Social media marketing is essential for brands to grow their audience and increase chances of achieving their goals, whether it be sales or awareness. We've gathered 5 of the top social media trends your brand needs to prioritise this year.