Big Cat were briefed to be the press office for the Be At One Birmingham launch, as well as managing the guestlist for the VIP Opening Night Party.
The cocktail institution – Be At One – began in 1998 by three bartenders; Steve Locke, Rhys Oldfield and Leigh Miller. After opening a further 30 bars, the boys decided that Birmingham was a perfect city to showcase the 150 cocktails that they offer.
Plan, design and deliver an integrated PR & Marketing launch program
Set up a press office and help to spread the word of Be At One coming to Birmingham through business and consumer publications
Build brand awareness in the city through a steady drumbeat of news
What our clients say about us
While looking for a PR company in Birmingham we came across Big Cat who had great links to the local press in the city. Big Cat really proved this throughout our launch campaign attributable to the amount of coverage we received. We built up a great working relationship with them over the two month campaign. With the support of Big Cat, Be At One Birmingham has been one of the most successful openings to date.
Annah McKendry, New Opening Sales + Marketing Manager, Be At One
Acting press office prior to, and following the VIP launch night
Raised the corporate profile of Be At One and the business founders among the regional business press, building dialogue with key journalists
Created anticipation in the city in the lead up to opening and continued to build the momentum following the launch through a cocktail masterclass among the local blogger network and media influencers
Managed the VIP guest list through a series of eDM’s targeting influential stakeholders working in Birmingham across a range of industries
Secured blanket regional consumer coverage in the lead up to, and post launch
Secured 5 interviews in local corporate press with key spokespeople from Be At One
Managed a guest list of nearly 500 people for the VIP launch night
5 journalists attended an exclusive cocktail masterclass session
38 key media influencers attended launch VIP night
Be At One described the Birmingham launch as the best they’ve done so far!