Event Management

Birmingham Forward

We were approached to promote an annual events calendar for one of the regions largest professional services networking bodies.

Client

Objective

  • Deliver a year long programme of events
  • Source new and exciting content and speakers for events
  • Increase the attendance at events through quality events and a digital marketing strategy

Delivery

Event delivered by The Fair.

  • Management of logistics for 50 events across Birmingham
  • Implementation of a new events booking process
  • Management of website and event content
  • Weekly emailers and event updates which go out to a member of over 800

Results

  • Increased footfall of all events for both members and non-members
  • Since awarded contract, all events have made a profit
  • Continued positive feedback from membership