Big Cat were briefed to deliver a Marketing, Branding and PR campaign to increase awareness for online footwear retailer Cloggs.
What once started off as a single boutique in Birmingham’s Oasis Market, Cloggs are now a multi-million-pound footwear retailer serving customers all over the world with almost 40 years’ experience – from shoes, to boots, and to sandals.
A full rebrand to position Cloggs as a marker leader in the online footwear market
Design a new logo to establish the brand in a new target market
Create a content marketing strategy for the brand
Attract customers to engage in online content through a PR, blogger engagement & social media campaign
What our clients say about us
Working with Big Cat has been great and we’re really pleased with the work so far. They are a forward thinking and extremely easy company to work with. We’ve seen an increase in social media engagement and the creative re-design of our Brand has been executed flawlessly with fantastic results. We’re looking forward to working with them for the next year and believe we’ll see brilliant results.
Chris Thomas, CEO, Cloggs
Conducted a rebranding workshop to establish new direction and brand guidelines
Redesigned the logo and other materials to refresh the Cloggs brand
Management of the website to implement the new house style and brand guidelines
Designed a content strategy plan to drip feed information to customers through social media
Developed PR and social media strategy and implemented to support relaunch
Contacted various ‘mummy’ and fashion bloggers to review Cloggs products
Sought interview and comment opportunities for CEO of Cloggs to position them as a leader in the retail sector
Launched Cloggs new brand and website
Increased activity and engagement on social networking sites including; Facebook, Twitter and Instagram
Contributed to increase of brand awareness through digital activity
150% increase of people talking about Cloggs on social media
197% increase in people reached by Cloggs social media
Coverage appeared in various media including: Drapers, Real Business, Kerrang! radio, Planet Rock and The Guardian
Multiple reviews on blogger websites to increase peer to peer activity