Retail Branding, PR + Marketing

Cloggs

Big Cat were briefed to deliver a Marketing, Branding and PR campaign to increase awareness for online footwear retailer Cloggs.

Client

What once started off as a single boutique in Birmingham’s Oasis Market, Cloggs are now a multi-million-pound footwear retailer serving customers all over the world with almost 40 years’ experience – from shoes, to boots, and to sandals.

Objective

  • A full rebrand to position Cloggs as a marker leader in the online footwear market
  • Design a new logo to establish the brand in a new target market
  • Create a content marketing strategy for the brand
  • Attract customers to engage in online content through a PR, blogger engagement & social media campaign

Delivery

  •  Conducted a rebranding workshop to establish new direction and brand guidelines
  • Redesigned the logo and other materials to refresh the Cloggs brand
  • Management of the website to implement the new house style and brand guidelines
  • Designed a content strategy plan to drip feed information to customers through social media
  • Developed PR and social media strategy and implemented to support relaunch
  • Contacted various ‘mummy’ and fashion bloggers to review Cloggs products
  • Sought interview and comment opportunities for CEO of Cloggs to position them as a leader in the retail sector

Results

  • Launched Cloggs new brand and website
  • Increased activity and engagement on social networking sites including; Facebook, Twitter and Instagram
  • Contributed to increase of brand awareness through digital activity
  • 150% increase of people talking about Cloggs on social media
  • 197% increase in people reached by Cloggs social media
  • Coverage appeared in various media including: Drapers, Real Business, Kerrang! radio, Planet Rock and The Guardian
  • Multiple reviews on blogger websites to increase peer to peer activity