Recruitment Marketing + Branding

Paramount Recruitment

Big Cat was briefed to help Paramount Recruitment differentiate from its competitors by developing a unique brand positioning. This work was followed-up by the creation of a creative campaign and marketing strategy.

Client

Paramount Recruitment is an independent life sciences recruitment consultancy, based in Birmingham. Established in 2003, the company has gone from strength to strength, and is now a leading recruiter in the Biotech, Medical Communications, Medical Devices, Pharmaceutical / Clinical Research and Bioinformatics / Scientific IT sectors in the UK.

Objective

  • Develop a unique brand positioning in the life sciences industry
  • Convince life science professionals that Paramount Recruitment is the go-to recruitment agency to grow companies and careers
  • Engage 3 key audiences (clients, candidates, future employees) across owned and earned media
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Delivery

  • To establish clear mission, vision, values and purpose, a brand workshop was conducted with all employees to provide a candid insight into the company culture and operations
  • A deep dive into the market to analyse competitor strategies was undertaken (to fully understand the industry landscape and opportunities available)
  • The output of the workshop was used to inform our brief for the brand positioning, combined with the extensive audience and market research
  • A unique brand positioning was agreed with the client, followed by the development of a tag-line to accompany updates to the current company logo, creating a new, versatile logo
  • A new creative identity was developed, ready to be rolled out across marketing materials and campaigns
  • An integrated marketing strategy was devised, adopting channels and tactics to effectively reach and engage with the main Paramount Recruitment audience groups

Results

  • 26% open rates for email communication
  • More than 30% more engagement via Linkedin
  • Global coverage gained through relevant industry platforms
  • 100% more networking opportunities garnered /conversations started
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