PR + Media Buying

Royal Albert Hall

 

Client

 

Objective

  • To promote the East Meets West concert; held at the Royal Albert Hall
  • To ensure that event was a sell out success
  • Raise awareness of the event on a regional and national level
  • Showcase the collaboration of Eastern and western culture
  • To work alongside the Chinese broadcasting company CCTV to provide them with impactful broadcasting opportunities to be played back to the Chinese public

Delivery

  • Planning of an extensive media relations campaign
  • Media conference to the British and Chinese national media
  • Securing and managing interviews with artists to ensure maximum coverage
  • An extensive outdoor media campaign including wrapped busses around central London
  • A social marketing and digital marketing campaign on YouTube, Facebook and Google
  • Brand control on behalf of the client.

Results

  • Extensive regional, national and international coverage including Sky News, FT Weekend and Classic FM
  • Site takeovers on websites such as Timeout London, The Guardian and Evening Standard
  • A sell out event with guests including Prince Andrew and Chinese Minister of Culture