Destination Marketing + Design

The National Forest

Big Cat provided integrated leisure, tourism and destination marketing campaigns and print collateral for the National Forest + Beyond destination.


The National Forest is an environmental project like no other; embracing 200 square miles of the Midlands, overseen by the not for profit organisation, The National Forest Company.


Big Cat won a competitive pitch process of 3 agencies to become their Marketing Communications agency throughout 2016. As part of the pitch, Big Cat presented responses to a new campaign brief, displaying expertise in: concept creative, design and marketing strategy, with a focus on digital/social tactics. We were tasked with developing and delivering integrated leisure, tourism and destination marketing and print collateral for the National Forest & Beyond destination.

What our clients say about us


  • Redesigned and printed The National Forest guide; combining content that was previously divided between a ‘Visitor’ and ‘Attractions’ guide
  • Considered how The National Forest’s audience groups consume content
  • Ensured the brand identity permeated throughout the guide. Big Cat produced an engaging piece which provides readers with emotive copy and key information, supported by stunning imagery
  • Developed marketing and comms strategy, including how #forestlife could be integrated
  • The team delivered against a plan of Marketing activities, developed in partnership with The National Forest and adopting the new #forestlife campaign. This included: rate card to sell-in advertising opportunities; liaising with businesses to gather content; annual content plan creation; monthly social media plan; thematic and seasonal blogs; blogging outreach; responsive eDMs and campaign monitoring
  • #forestlife was conceived and developed by Big Cat as a response to the challenge of uniting all the amazing attractions, activities and accommodations situated in the Forest, under one distinctive, central identity
  • Big Cat has developed a user-friendly ‘Brand Toolkit’, which provides guidance on how businesses can use #forestlife in their own communications, as well
    as an introduction to the campaign in an interactive workshop


In addition to providing stand-out in a crowded market place, #forestlife will promote attractions and venues as a single destination, giving potential visitors a clear idea of what makes The National Forest special. The creative umbrella #forestlife provides a central identity which increases vital reach and visibility amongst audiences as businesses begin to unify their comms.


Want to find out more about how we could help your organisation?

Get in touch below: