Manufacturing PR,
Marketing + Design

Transtherm

Big Cat was approached in March 2015 to develop and execute a marketing strategy integrating branding and design, marketing and communications.

Client

Transtherm design and manufacture adiabatic cooling and heat exchange products.

Objective

Although Transtherm already had an established brand and loyal customer base, they wanted to take their business to the next level to start to compete with larger competitors in the market and engage end users directly. Success was based on overcoming the following challenges:

  • Raise awareness of the brand to compete with top competitors
  • Increase the understanding of Transtherm’s unique proposition
  • Build trust and increase quality enquiries from a specific target audience
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Delivery

In developing a comprehensive, agile and integrated marketing strategy Big Cat:

  • Held a communications strategy workshop with Transtherm to establish the key messages, media architecture and 12 month plan
  • Updated the logo and brand identity
  • Unified the website, printed collateral, digital marketing materials, stationery templates, interior design, email marketing and social media content
  • Implemented SEO, PPC and Social Media campaign
  • A new integrated reporting process was developed to monitor campaign and channel performance
  • Developed a new integrated reporting process to monitor campaign and channel performance

Results

Clearly increased levels of high quality leads was the goal however marketing metrics are a strong indicator of long term brand performance and health.

  • Domain authority increased from 19 to 24 in the first 6 months resulting in a 27% increase in website traffic
  • CPC, quality scores and bounce rate metrics have improved in the AdWords campaigns by an average of 15%
  • Client feedback on the rebrand has been overwhelmingly positive resulting in £1.6m in
    new orders
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