Education Creative Design

University College Birmingham

Big Cat were tasked with creating the look and feel for UCB’s Further Education prospectus.

Client

University College Birmingham, accredited by the University of Birmingham, offers vocational courses in both Higher Education, Further Education and Apprenticeships.

Objective

  • Create the further education prospectus for the next academic year
  • Produce a range of supporting marketing materials used to promote the establishment to prospective students both nationally and internationally
  • Redesign the international brochure providing a range of information for students interesting in attending the college from outside the UK

Delivery

  • Created a visually engaging document incorporating a range of icons that would represent each of the courses available at the college to make the information more appealing and allow them to navigate through the prospectus with ease
  • Incorporating the style of the new prospectus using colourful symbolic icons, pop up banners were created to advertise various information about the establishment
  • The international brochure was designed to be visually appealing with a simple layout to make the information more legible for international students

Results

  • A creative document which effectively engages with prospective student, allowing readers to navigate through prospectus with ease
  • Produced a range of eye-catching banners which have been used to advertise what the establishment has to offer
  • A creative layout of important information for international students