Branding, PR, Social Media + Event Management

UR A Star

Big Cat was briefed to help URA Star raise awareness amongst 6,000 inner-city school children about the battle against knife crime.

Client

 

Objective

  • Finance and organise a concert for inner-city schools on issues facing students
  • Work alongside local authorities to highlight the support channels available for tackling issues

Delivery

Event delivered by The Fair

  • Stage and venue management
  • Security and staffing
  • Multi-tiered promotion campaign which included branding, marketing and PR

Results

  • 6,000 footfall achieved at concert
  • £160,200.45 PR value
  • 4,120 signatures collected for the battle against knife crime