Event Management

Glide

Glide helps students to manage their bills; we promoted this through a range of events – and even included free popcorn!

Client

Objective

  • Manage Glide’s annual programme of events which include landlord shows, property exhibitions and student festivals
  • Raise awareness of the Glide brand and its services amongst students and landlords
  • Recruit new customers at events
  • Conduct data capture activities and intel development at events

Delivery

Event delivered by The Fair.

  • Management of 50 events a year across UK and Ireland
  • Design and build of exhibition stands and entertainment
  • Logistical planning of events
  • Organise staffing of exhibitions and festivals

Results

  • 20% increase in sign ups to Glide at events
  • Continual growth of landlord and client databases
  • 100% increase in the amount of data captured at events
  • 2 year contract extension