HOLI ONE Colour Festival briefed Big Cat to plan and implement PR & Marketing activity for 16 shows across the UK.
Planning and delivery of an integrated PR & marketing campaign across multiple channels
Raise awareness of the shows in 16 UK cities
Oversee all social media content
Drive ticket sales and increase footfall to each show
What our clients say about us
Big Cat were fantastic leading up to, during and after the event. The festival was a massive success - we can’t wait to take it to other cities in the UK and we’re looking forward to working with Big Cat again.
Marketing activity for the HOLI ONE tour consisted of an extensive multi-channel advertising campaign which rolled out across all 16 cities of the tour
The campaign used both online and offline media to allow maximum UK-wide awareness. This consisted of regional print, radio, TV, outdoor billboard sites, bus and transportation advertising, online, social media and digital PPC ads campaigns
The exposure gained from this advertising was complimented by simultaneous PR coverage as part of an integrated communications strategy
Working closely with HOLI ONE to leverage existing bases
Sourcing media and organising press guest list
Policing the brand across all media executions
Maximising press opportunities to promote the festival on a national and regional level
Managing photography and videography for each show.
Over 70,000 attendees
Coverage and competitions placed in several regional and national media
Event covered by numerous bloggers in various sectors