Festival Marketing + PR

HOLI ONE

HOLI ONE Colour Festival briefed Big Cat to plan and implement PR & Marketing activity for 16 shows across the UK.

Client

 

Objective

  • Planning and delivery of an integrated PR & marketing campaign across multiple channels
  • Raise awareness of the shows in 16 UK cities
  • Oversee all social media content
  • Drive ticket sales and increase footfall to each show

Delivery

Event delivered by The Fair

  • Marketing activity for the HOLI ONE tour consisted of an extensive multi-channel advertising campaign which rolled out across all 16 cities of the tour
  • The campaign used both online and offline media to allow maximum UK-wide awareness. This consisted of regional print, radio, TV, outdoor billboard sites, bus and transportation advertising, online, social media and digital PPC ads campaigns
  • The exposure gained from this advertising was complimented by simultaneous PR coverage as part of an integrated communications strategy
  • Working closely with HOLI ONE to leverage existing bases
  • Sourcing media and organising press guest list
  • Policing the brand across all media executions
  • Maximising press opportunities to promote the festival on a national and regional level
  • Managing photography and videography for each show.

Results

  • Over 70,000 attendees
  • Coverage and competitions placed in several regional and national media
  • Event covered by numerous bloggers in various sectors
  • Festival featured on many event listings sites
  • Secured radio broadcasting space