Restaurant Marketing + Media Buying

San Carlo

For the past 10 years, Big Cat have delivered an integrated marketing campaign across 6 brands and 16 restaurants for the San Carlo Group.

Client

 

Objective

  • Provide an integrated marketing campaign to enable exponential growth for the San Carlo restaurant chain
  • Devise a marketing strategy to increase brand awareness for their restaurants
  • Provide support in the expansion of their restaurant chain

Delivery

  • Maximised offering from a £225,000 a year budget
  • Providing ad design and development, media auditing, planning & buying, negotiation, scheduling, and contractual negotiation
  • Providing marketing consultancy through print media, media planning, negotiation and buying
  • Creating multi-channel advertising campaigns across outdoor, online, digital, print media, direct marketing & social media
  • Recommending media selection from a focused rationale, through to effective development of a full deployment strategy
  • Providing detailed campaign evaluations and results analysis
  • Produced a brand bible and communications support for new franchise roll out in Asia and the Middle East

Results

  • A 10 year working relationship with San Carlo restaurants
  • Launch campaigns for London Piccadilly, Birmingham and Manchester Fumo, Manchester and Covent Garden Chiccetti, Leeds Flying Pizza, Manchester Bottega, Farmacia Del Dolce and Fiorentina restaurants
  • Advertising campaigns for San Carlo’s existing businesses in Liverpool, Leeds, Manchester, Birmingham, London and Leicester
  • Increased turnover from £8 million to £49 million
  • Aided the chain to win multiple awards
  • Launched six new brands; Chiccetti, Birmingham and Manchester Fumo, Signor Sassi, Bottega, Farmacia Del Dolce and Fiorentina