See what Big Cat got up to in January! We kickstarted the year with some new campaigns, a fresh report, a brand new website for our client, a peak performance event, an anniversary and a new pup in the team!
We have rounded up 3 trends we believe will become an essential part of healthcare marketing in 2023. Learn more about data driven communications, productisation marketing and the ability to get personal with your campaign.
Want to climb the search page rankings? You’ll need to learn what Google’s algorithm likes. We’ve done our homework for you and chosen our top 5 SEO ranking factors you’ll need to nail in 2023.
Our Communications Director, Christie Buet, shares a typical day in her life – from a busy morning with her daughter, to creative sessions, client meetings and exciting new business proposals.
Social media marketing is proving very successful for brands across the globe, reacting to trends and getting their brand personality out to their audience. We've selected our top 5 social moments for brands in 2022.
We tested two creative concepts for a hard-to-reach audience – Pakistani residents in Luton –before we went live with a campaign to encourage COVID-19 booster uptake in the community.
If you're looking to begin a career in marketing but have no idea where to start, we have 5 tips on how to secure that marketing job without a marketing degree.
See what we got up to in December! We kickstarted our PPC campaign with Smart Check, secured coverage for Medmin, went along to a client conference and started the festivities as a team!
TikTok is an essential platform for social media marketing, due to its ever growing popularity. We've picked 3 of the top trends that brands should jump on in 2023 to ensure they are successful on TikTok.
EOS is a complete set of tools and processes used by 100,000+ businesses worldwide. We explore how it is used, the process and how much it costs to use.
Christmas adverts have become an essential part of festivities through the years, this year is no different. We've ranked five of this years adverts from least to most favourite, with Aldi, Lidl, Tesco, John Lewis and Asda all in the line-up!
Behavioural Science or 'BeSci' is the study of human behaviour. Understanding BeSci heightens the effect of creative campaigns as we can identify behavioural insights. This blog explores The Pratfall Effect and how this is effective in marketing.
Storytelling is a powerful tool used often in PR and advertising, but why is it so important? We've pulled together the reasons why it is essential for a brand to connect with its audience through storytelling now more than ever.
Brand Building vs Sales Activation – have you ever found yourself deciding between which route to go down with your marketing campaign? We have the answers here, with the right channels to use, Share of Search and the benefits of each one.
See what we got up to in November! We've had some brilliant social media campaigns with Umbrella and Cardinal, welcomed Medmin and Smart Check as our new clients and Amy our brilliant Account Director has returned from maternity leave! Have a read.
In a summary of the second episode in the On Strategy Showcase WARC podcast series, Tom Roach and Claire Strickett talk about the differences between brand and performance marketing, and how to use them together effectively.