Our Marketing work
We create effective marketing campaigns that not only deliver business impact but also enrich people's lives. We start with research & insight, then develop a strategy to work out how we're going to achieve the objectives, then we create distinctive creative ideas across relevant paid, owned and earned channels.
Here are just some of the projects that do just that.
Through the behavioural science bias The Pratfall Effect, we were able to garner more traction with less spend for Cardinal Clinic, a private mental health hospital.
Planning, launching, and optimising a long-term PPC campaign for Defect Reporting App SmartCheck to strengthen their brand awareness and fuel its new-business pipeline.
Planning, and production of a video shoot for IcleTest on location, using Keval Patel, Consultant Urologist and Honorary Senior Research Fellow. The edits are being rolled across various social platforms.
We created a digital and OOH campaign for Solihull Borough Council to motivate Solihull residents to get active and be 'on the move'. We showcased free and simple ways residents can utilise the activities in their own backyard to improve wellbeing.
We created a behaviour change campaign rooted in a culturally relevant insight to increase the booster rates amongst Pakistanis in Luton through OOH, paid social and local radio.
Marketing strategy and activation for a private mental health hospital. The “Feel More You” campaign is a testament to what Cardinal Clinic is all about - helping people on a journey to better mental health and getting back to their best selves!
Creative campaign for Transport for West Midlands. Using our knowledge of behavioural science we honed in on the Von Restorff effect – the proven psychological theory that the more something stands out from the crowd the more likely it is to be seen.
Building good brands and empowering women to choose wire-free bras. When paid search advertising hits a ceiling, and CPA & CPC gains plateau, it's time for some brand-building, Big Cat style. Time for a bit of that brahhhhh! feeling?
To drive FE student recruitment for UCB we needed to persuade uncertain teenagers to consider University College Birmingham for their future careers. We developed a single-minded proposition to encourage them to take action: Level Up with UCB.