Digital Marketing Services

Whatever your type of business, the first place most customers search for your product or service is online. From search marketing and pay per click advertising that gets you onto that first page of search results, to integrated campaigns utilising digital banner advertising, video and social media, Big Cat can deliver a digital marketing strategy that gives you real online presence, which will deliver relevant traffic and an increase in business enquiries.

SEO

Be seen by the people who are searching for your offering.

If you’re not on the first page of search results, you may as well be nowhere at all. And getting there takes more than just luck – you need an insight-driven SEO plan!

SEO is a digital marketing strategy which focusses on growing your website’s organic search visibility on popular search engine results pages on Google & Bing. SEO improves your organic rankings, which drives relevant visitors to your website, which will result in the right target audience visiting your website. A higher number of relevant visitors increases your number of leads and enquiries; ultimately boosting conversions that generate revenue.

You may have heard that SEO is all about keywords, links and content – but there is so much more to SEO than that. Making your website mobile friendly and technically sound is more important than ever!

With Google beginning to index Mobile Sites above other websites, it’s important to not only build your website with the best possible desktop experience, but for mobile and tablet also.

Our team of SEO consultants will help you identify the right target audience for your brand, by carrying out keyword research, on-page optimisation, link building strategies and Google penalty removals, which will help build and develop your SEO strategy. With all of these elements in place we can help you boost your search rankings, so your website will work as hard as it can to get you noticed by Google, Bing and as a result, your customers and supporters.

PPC & Remarketing

Strategies to get you to the top of the search results.

Pay Per Click (PPC) & Remarketing can be the quickest way to get your brand to the top search results within Google. But doing it efficiently, as well as effectively is still something which requires detailed PPC knowledge and campaign management skills. In order to develop an effective PPC campaign, you need experts in PPC management, which is where we come in!

Our team of PPC experts can help you promote your brand in the right way, with compelling ad copy and eye catching remarketing designs, which are tailored specifically for your target audience.

By using our team of paid search experts, we can help you develop keyword focused campaigns, which are interpreted into eye catching ad copy and will result in a PPC strategy which will deliver impressive PPC results and ROI for your organisation.

Website Development

Ensure your online presence is a true reflection of your brand.

Building the perfect website for your brand is more important than ever. Your website is the window through which most of the world first sees and interacts with your brand. You may ask yourself ‘Why do I need a new website?’ Well, building a new website cannot only allow you to improve the user experience, but it can also help you improve page speed, your search visibility & mobile performance. Google is now taking ranking websites based on their page speed and mobile performance. So it is extremely important to make sure your website is not only built with your brand in mind, but it also has the correct functionality, which makes the user journey an enjoyable experience.

All of our website builds are fully responsive and mobile friendly. With Google beginning to index Mobile Sites above other websites, it’s important to not only build your website with the best possible desktop experience, but for mobile and tablet also.

We pride ourselves on building a unique CMS (Content Management System) which makes it easy for all of our clients to update their website on a regular basis with ease by using CMS systems such as WordPress and Shopify. Your website is not a static campaign element/ unchanging sales tool, it needs continual improvement, which is why ongoing website maintenance is crucial for your website.

Content Marketing

Advertising that doesn’t look like advertising.

Content is an integral aspect of digital marketing, but nobody likes being sold to. So sometimes the best way to reach new customers may not be with traditional marketing at all, it can be through engaging and valuable content. Our content marketing strategies are devised with your organic SEO strategy in mind. We then build and develop that search led information, to create a content plan which will not only get high authority links, but will also help you build brand awareness to your marketing campaign.

Our team of content marketing experts can help you to create and share valuable content – such as video, blogs and online articles – that are designed to inspire, educate or simply entertain your audience. Content marketing opens up wider opportunity to connect with your target audience across a range of platforms and through a range of conversation topics.

Social Media Marketing

Connect to the communities that are important to you.

Facebook, Instagram, Twitter, LinkedIn and the numerous other social media channels give you the opportunity to talk with your customers, rather than just at them. However your following on these social platforms needs to be earned. We’ll help your business to spark insightful conversations and create and post captivating, shareable content that will engage your customers to help you become an important part of the online communities that matter most. Not only will we help support and manage your social media marketing campaigns, but we can also help you develop your social tone of voice.

Understanding your target audience before you develop the right social media is something we know very well.  It’s more than generating likes and followers, it’s about creating engaging social media posts that resonate with your customers and supporters to encourage them to have a conversation with you, and about you. Our team of social media experts can help you increase the number of enquiries you receive through various social media channels, as well as improving your social media presence more holistically.

Direct Marketing

Send your messages straight to your audience’s inbox.

Targeting your communications to those consumers you know are interested in what you have to offer is an efficient use of your marketing budget. Our digital direct marketing experts can help deliver your messages straight to your audience’s inbox, mobile phone or web browser through email campaigns, SMS marketing and re-targeted online advertising.

We will be able to support you to increase your search visibility and website enquiries through a successful digital marketing and integrated marketing strategy. Want to find out how our Digital, Marketing, PR, Digital or Creative Marketing services could help support your business and maximise your brand awareness? Contact us today!

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Jonny Grange Digital Account Manager
Luke Holloway Lead Developer

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